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Category/分类:教育 计算机 图书馆科学 语言学习
ONGOING CRISIS COMMUNICATION: PLANNING, MANAGING, AND RESPONDING(FIFTH EDITION)
  Book ID/图书代码:10350019C00244
 
页数: 264 定价: 0美元 上传日期: 2019-7-25

English Summary/英文概要: Providing an integrated approach to crisis communication that spans various disciplines and the entire crisis management process, the fifth edition of Ongoing Crisis Communication uses a three-stage approach to crisis management – pre-crisis, crisis and post-crisis. W. Timothy Coombs draws on first-hand experience in the field, explaining how crisis management can prevent or reduce the threats of a crisis and providing guidelines for how best to act and react in an emergency situation. The fifth edition includes new coverage of social media, social networking sites and terrorist threats and draws upon recent work from management, public relations, organizational psychology, marketing, organizational communication, and computer-mediated communication research.


About the Author/作者介绍:
 
  Format:HARDCOVER
 
Rights Status/版权销售情况:Simplified Chinese/简体中文:AVAILABLE
                               Complex/Traditional Chinese/繁体中文:AVAILABLE
 
Sales in other countries/其他国家销售情况:
 
原文第一章内容:暂无 手稿:暂无 大纲:暂无
 
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